ComfiHome understands that your privacy is important and that you care about how your personal data is used and shared online. We respect the privacy of everyone who visits our website and uses our online services. We are committed to being transparent about what we collect from you and how we use it.
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from comfihome.co.uk.
Information We Collect
When you visit our site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. As you browse, we collect information about pages and products you view, and how you interact with the site. We refer to this as “Device Information.”
We collect Device Information using the following technologies:
Cookies — data files placed on your device that often include an anonymous unique identifier. For more information visit allaboutcookies.org. Log files — track actions on the site including IP address, browser type, and date/time stamps. Web beacons, tags and pixels — electronic files used to record how you browse the site.
When you make a purchase, we also collect your name, billing and shipping address, payment information, email address and phone number. We refer to this as “Order Information.”
How We Use Your Information
We use your Order Information to fulfil orders, process payments, arrange delivery, and send invoices and order confirmations. We also use it to communicate with you, screen for fraud, and where you have given consent, provide information about our products and services.
We use Device Information to screen for fraud and to improve and optimise our website through analytics.
Sharing Your Information
We only share your personal information with trusted third parties who help us operate our website and fulfil orders, including delivery partners and payment processors. We also use Google Analytics to understand how customers use our site. You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout.
We may share your information where required by law, such as in response to a lawful request from authorities.
Behavioural Advertising
We may use your information to provide targeted advertising we believe may be of interest to you. You can opt out of targeted advertising through the Digital Advertising Alliance opt-out portal at optout.aboutads.info.
Your Rights
Under UK GDPR you have the right to access, correct, update or delete the personal information we hold about you. To exercise any of these rights please contact us at hello@comfihome.co.uk.
Data Retention
We retain your order information for up to 7 years for legal and tax compliance purposes, unless you request deletion sooner.
Security
We are committed to keeping your data secure. We do not store your full card payment details. All online payments are handled securely by our payment processors.
Minors
Our site is not intended for individuals under the age of 18.
Cookies
Our website uses four types of cookies:
Strictly Necessary Cookies — essential for the website to function, including shopping basket functionality. Performance Cookies — collect anonymous data to help us improve the website, including Google Analytics. Targeting/Advertising Cookies — used to track browsing behaviour and deliver relevant advertising. Functionality Cookies — remember your preferences to improve your experience.
Before cookies are placed on your device you will be shown a request for your consent. You may refuse cookies however some parts of the site may not function correctly as a result.
Do Not Track
We do not alter our data collection practices in response to Do Not Track signals from your browser.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page. We recommend checking periodically.
Contact Us
For any questions about this Privacy Policy or to make a complaint, please contact us at hello@comfihome.co.uk.
Last updated: May 2026